AI uses machine learning algorithms to analyze demographics, past behaviors, and preferences, enabling more accurate and dynamic customer segmentation for targeted campaigns.
How does AI improve customer targeting and segmentation?
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About the Author: Bernard Koo
Bernard Koo is a business development strategist and AI consultant with a background in marketing and advertising. He helps businesses grow through data-driven SEO, PPC, and campaign strategies, while also guiding company incorporation and compliance across Singapore, Malaysia, and Indonesia. With experience in AI-powered messaging, WordPress development, and regulatory advisory, Bernard delivers practical, scalable solutions that align marketing, technology, and operations for business success in Southeast Asia.
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